Spreading the Word about Pet-Friendly Green Spaces: TurfMutt Sponsors New Television Show, ‘Ready, Set, Pet’
Rescue dog continues to inspire people to give a home to a rescue pet and steward family yards and community green spaces
ALEXANDRIA, Va.– The Outdoor Power Equipment Institute’s (OPEI) environmental education and stewardship program, TurfMutt, will sponsor a new television program, Ready Set, Pet.
Hosted by Phil Torres and co-produced by Hearst Originals, Ready, Set, Pet will educate and inform teens and their families about pet adoption, responsible pet ownership, and the importance of a green space for pets. In each episode, Phil will guide a family through the pet adoption process after a careful look at their unique situation to help them make an informed decision in finding the right pet for their lifestyle. While the family visits local shelters and rescues, experts revitalize their outdoor space to make a safe and eco-friendly home for their new pet. In the end, viewers will see family members overcome their disagreements and make the tough decision on which pet will join the family. Ready, Set, Pet will teach viewers that thoughtful preparation is key when learning to care for an animal’s needs.
Ready, Set, Petwill air on Saturday mornings starting this October on the CW Network. Included in each episode will be TurfMutt tips on the importance of our yards and managed landscapes to families, pets and the environment. Kris Kiser, President of OPEI, will appear on select episodes working with professional landscapers to implement the TurfMutt tips.
“With the growing recognition of the importance of getting kids outdoors, TurfMutt is creating safe and healthy spaces for them, their families and our pets,” says Kiser. “Ready, Set Pet will help us inspire more people with our message: green space is vital to our health. Your yard is not only an outdoor family room but a living ecosystem that helps combat pollution, gives a home to wildlife including a wide range of insects, birds and other pollinators, and makes us healthier and happier.”
Through the TurfMutt program, Lucky, the real-life rescue dog behind the TurfMutt cartoon character, is “pawing it forward” for other rescue dogs by championing the family yard and other green spaces.
“The TurfMutt program has reached more than 68 million children, educators and families, since 2009, showing them how they can ‘save the planet, one yard at a time’,” says Kiser. In conjunction with its education partner Scholastic, the youth education program educates children in grades K-5 and their families on the importance of caring for these important green spaces.
TurfMutt is also featured in the U.S. Green Building Council’s prestigious, global Learning Lab.
Lucky and the TurfMutt program also are proud supporters of the many rescue and adoption organizations across the U.S. and urge everyone to consider finding their new best friend from a local animal shelter or adoption center. This October TurfMutt will sponsor a TurfMutt Adoption Event, “MUTT MADNESS,” in partnership with the Kentucky Humane Society (KHS), in Freedom Hall at the Kentucky Exposition Center during GIE+EXPO, the outdoor living and equipment exposition, the industry’s trade show.
TurfMutt is an education resource at the U.S. Department of Education’s Green Ribbon Schools, the U.S. Department of Energy, the U.S. Environmental Protection Agency, Green Apple, the Center for Green Schools, the Outdoors Alliance for Kids, the National Energy Education Development (NEED) project, Climate Change Live, Petfinder and the U.S. Fish and Wildlife Service. TurfMutt’s personal, home habitat also is featured in the 2017 and the upcoming 2018 Wildlife Habitat Council calendars.
The Outdoor Power Equipment Institute (OPEI) is an international trade association representing more than 100 power equipment, engine and utility vehicle manufacturers and suppliers. OPEI is the advocacy voice of the industry, and a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) in the development of safety and performance standards. OPEI is managing partner of GIE+EXPO, the industry’s annual international trade show, and the creative force behind the environmental education program, TurfMutt.com. OPEI-Canada represents members on a host of issues, including recycling, emissions and other regulatory developments across the Canadian provinces. For more information, visit www.OPEI.org.
Ami Neiberger-Miller, Four Leaf PR on behalf of OPEI, 703-887-4877, firstname.lastname@example.org
Suzanne Henry, Four Leaf PR on behalf of OPEI, 434-972-7278, email@example.com