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Outdoor Power Equipment Institute Continues To Play Critical Role in Industry Issues, Standards and Education OPEI Membership Reaches All Time High

June 11, 2014

Alexandria, Va. – June 11, 2013 – The Outdoor Power Equipment Institute (OPEI) today announced its news conference at GIE+EXPO will be held on Thursday, October 23, 2014 at 9:30 a.m. in Room C105. OPEI invites media to come learn about issues, developments and trends impacting outdoor power equipment markets.

An update on the latest OPEI reporting, which now includes monthly data for global golf maintenance products and select electric/battery powered outdoor power equipment, will be given. OPEI’s president and CEO, Kris Kiser, will also discuss key fuel, regulatory and standards issues impacting dealers and small engine, utility vehicle and outdoor power equipment manufacturers and suppliers as well as updated to its consumer education and protection programs.

Several new announcements to be made include:

  • An update on ethanol and key partnerships with ‘Look Before You Pump’, OPEI’s ethanol education and consumer protection campaign,
  • New developments on regulations and harmonization of standards on the global front,
  • A progress report on OPEI of Canada and its Stewardship Plan and emissions harmonization work, and
  • An update on TurfMutt, an industry-supported, K-5 educational program led by OPEI and in partnership with Scholastic, Inc., including a rebranding effort,
  • An updated CPSC activity on outdoor power equipment and utility vehicles.

“OPEI membership is an all-time high, and the programming and member benefits have evolved with the organization’s standing among key stakeholders,” said Kris Kiser, President and CEO of OPEI. “We invite the attendees, as well as press, to stop by our booth to talk more about our ever-expanding programs, hear about the range of issues we are championing on Capitol Hill and with regulatory agencies and how we are supporting a fair and healthy business environment for our members and suppliers.”

Stop by OPEI’s booth # 11146 by to learn about OPEI, the topics listed above and more.

Look Before You Pump is a national ethanol education and consumer protection campaign on the risks of using higher ethanol fuel blends in outdoor power equipment (OPE), utility type vehicles (UTVs) and other small engine equipment. Under the guidance and support of an OPEI member-driven Ethanol Communications Task Group, the campaign’s reach and impact continues to grow. Major retail outlets, such as Lowe’s, Walmart and True Value, hundreds of independent equipment dealers and repair shops, and sister organizations, such as the National Marine Manufacturer Association, have joined OPEI in spreading Look Before You Pump messaging and materials.

TurfMutt is an industry-supported, K-5 educational program led by OPEI and in partnership with Scholastic, Inc. This educational and consumer awareness program has grown to offer a highly respected, national curriculum and online content. Its focus on environmental stewardship and best practices for water and landscape use has been widely accepted among educational institutions, youth and families. The TurfMutt program and its messages have reached more than one million students across the country, and are featured on the Environmental Protection Agency, Department of Education, Department of Energy and the Center for Green Schools at USGBC websites. The TurfMutt public service announcement is currently airing nationally on Animal Planet and The Hub. 

About the Outdoor Power Equipment Institute

The Outdoor Power Equipment Institute (OPEI) is an international trade association representing 96 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers worldwide. OPEI is a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Standards Organization (ISO) in the development of safety and performance standards. For more information, visit