Industry veteran Brandon Martin joins OPEI
The new role expands the association’s battery and electric product expertise.
ALEXANDRIA, Va. – The Outdoor Power Equipment Institute (OPEI), an international trade group representing more than 100 power equipment, engine, and utility vehicle manufacturers and suppliers, has added Brandon Martin to its staff as Director of Battery and Electric Products & Industry Relations.
“We’re excited to have Brandon join the staff here at OPEI,” says Kris Kiser, OPEI President and CEO. “His experience in product development, channel support, and marketing will make him a key part of our team as we continue to expand our staff expertise in the battery and electric product space.”
Martin has spent 12 years in the power equipment industry working with major OPE manufacturers, and has experience in the development and management of battery/electric commercial and consumer equipment, as well as robotic products and UTVs.
“I’ve been involved with OPEI on the member side for several years and I’m excited to join the team,” says Martin, who served on the association’s Battery and Electric Products, Robotic Electric Lawnmower, and Market Statistics committees. “It’s a dynamic time for the industry, and I’m looking forward to helping the OPEI team continue its good work in driving the industry forward.”
The Outdoor Power Equipment Institute (OPEI) is an international trade association representing more than 100 power equipment, engine and utility vehicle manufacturers and suppliers. OPEI is the advocacy voice of the industry, and a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) in the development of safety and performance standards. OPEI is managing partner of GIE+EXPO, the industry’s annual international trade show, and the creative force behind the environmental education program, TurfMutt.com. OPEI-Canada represents members on a host of issues, including recycling, emissions and other regulatory developments across the Canadian provinces. For more information, visit www.OPEI.org.